Section 01
Information We Collect
We collect personal information when you interact with our website, submit a booking or quote request, contact us by phone or email, or use our transportation services. Below is a full breakdown of the categories of data we collect and how we collect them.
Information You Provide Directly
- Contact details: Full name, email address, phone number (including mobile number), and billing or mailing address.
- Reservation details: Pick-up and drop-off locations, dates and times, flight information, number of passengers, vehicle preference, and any special requests.
- Payment information: Cardholder name and limited payment details processed by PCI-DSS compliant third-party payment processors. We do not store full card numbers on our systems.
- Communications: Any messages, inquiries, or feedback you send to us via phone, email, or contact forms on our website.
- SMS opt-in consent: When you provide your mobile phone number and affirmatively check the SMS consent checkbox on our contact or booking forms, we record your consent, the date/time of opt-in, and the source of consent.
Information Collected Automatically
- Technical data: IP address, browser type and version, device identifiers, operating system, and referring URLs.
- Usage data: Pages visited, time spent on each page, links clicked, and navigation patterns on our Site.
- Cookie data: Data collected via cookies and similar tracking technologies as described in Section 5.
Information from Third Parties
- From affiliate transportation companies, corporate travel accounts, or travel partners that book services on your behalf.
- From analytics platforms (e.g., Google Analytics) to help us understand how the Site is used.
Section 02
How We Use Your Data
We use the personal information we collect for the following specific purposes:
| Purpose | Data Used |
|---|---|
| Process bookings and dispatch vehicles | Name, phone, email, reservation details, payment info |
| Send booking confirmations and trip reminders | Name, phone, email |
| Send SMS/text message updates (with consent) | Mobile phone number, booking details |
| Respond to inquiries and provide customer support | Name, email, phone, message content |
| Process payments and prevent fraud | Payment data, IP address, device info |
| Improve our website and services | Usage data, cookie data, analytics |
| Send promotional offers and marketing (with consent) | Email address, phone number |
| Comply with legal and regulatory obligations | All relevant data as required |
We process your personal information on the legal basis of contract performance (to deliver booked services), legitimate business interests (security, fraud prevention, site improvement), legal obligation, and consent (for marketing communications and SMS messages).
Section 03
SMS / Text Message Opt-In
Jackrabbit Limo operates an SMS text message program to communicate with clients about their reservations, service updates, and promotional offers. Participation in this program is entirely optional and governed by the following terms.
How You Opt In
You may opt in to receive SMS messages from Jackrabbit Limo by providing your mobile phone number and affirmatively checking the SMS consent checkbox on our contact form, booking form, or reservation page. The checkbox is never pre-checked — your opt-in is always a deliberate, voluntary action.
Types of Messages You May Receive
- Booking confirmations and reservation details
- Chauffeur dispatch and real-time vehicle updates
- Flight tracking alerts and pick-up time adjustments
- Trip reminders and post-trip follow-ups
- Promotional offers, special deals, and seasonal campaigns
📋 Program Disclosure
Message frequency varies based on your booking activity and marketing preferences. Message and data rates may apply depending on your mobile carrier and plan. Consent is not a condition of any purchase or service.
How to Opt Out
You may opt out of SMS messages at any time by replying STOP to any text message from Jackrabbit Limo. You will receive one final confirmation message and no further texts will be sent. You may also opt out by contacting us directly at (631) 600-7700.
Getting Help
Reply HELP to any message for support information, or contact us at (631) 600-7700 or through our website at jackrabbitlimo.com.
Section 04
No Sharing of SMS Opt-In Data
🚫 Critical Disclosure — Required by TCPA & Carrier Guidelines
Jackrabbit Limo does not sell, rent, lease, share, or disclose your mobile phone number or SMS opt-in consent data to any third party for their own marketing or promotional purposes — under any circumstances.
The mobile phone number you provide when opting into our SMS program is used exclusively by Jackrabbit Limo to send you the messages you consented to receive. This data is never transferred to affiliates, advertising partners, data brokers, lead generation companies, or any other third party for marketing use.
The only circumstances in which SMS opt-in data may be shared are strictly limited to:
- Service providers acting on our behalf under binding confidentiality agreements (e.g., our SMS platform provider or CRM system), who are contractually prohibited from using your data for any purpose other than delivering messages on our behalf.
- Legal compliance where disclosure is required by law, court order, or to protect the safety or rights of Jackrabbit Limo or its clients.
This policy applies regardless of whether you are a current, former, or prospective client.
Section 05
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to improve your experience, analyze Site performance, and support our marketing activities. A cookie is a small text file placed on your device when you visit our Site.
Types of Cookies We Use
| Cookie Type | Purpose | Can You Decline? |
|---|---|---|
| Essential / Functional | Required for the website to work (forms, navigation, security). Cannot be disabled without breaking core features. | No |
| Analytics | Track how visitors use our Site (e.g., Google Analytics). Help us understand traffic sources and improve content. | Yes |
| Marketing / Advertising | Used by platforms like Google Ads and Meta (Facebook) Pixel to serve relevant ads and track ad performance. | Yes |
| Preference | Remember your settings (e.g., language or region) to personalize your experience. | Yes |
Third-Party Tracking
We may use third-party services including Google Analytics, Google Ads, Meta Pixel (Facebook), and other ad platforms that place their own cookies on your device. These third parties have their own privacy policies governing their use of such data. We do not control these cookies directly.
Managing Cookies
You can manage or disable non-essential cookies at any time through your browser settings. Note that disabling certain cookies may affect website functionality. Most browsers allow you to block, delete, or be notified of cookies through their settings menus. You may also opt out of interest-based advertising via optout.aboutads.info or optout.networkadvertising.org.
Section 06
Data Sharing & Third Parties
We do not sell your personal information. We may share it in limited circumstances as described below:
- Service providers: Vendors and partners that help us operate (e.g., dispatch software, payment processors, IT support, email/SMS platforms) — bound by confidentiality obligations and prohibited from using your data for their own purposes.
- Affiliate transportation companies: Local ground transportation partners used to fulfill trips in areas served through our affiliate network, only to the extent necessary to complete your booking.
- Legal requirements: When required by law, regulation, court order, or government authority, or to protect the rights, safety, and property of Jackrabbit Limo and its clients.
- Business transactions: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to equivalent privacy protections.
✅ We Do Not Sell Your Data
Jackrabbit Limo does not sell, rent, or trade your personal information — including your phone number, email address, or SMS opt-in status — to any third party for marketing purposes. Ever.
Section 07
Data Security Practices
Jackrabbit Limo takes the security of your personal information seriously. We implement the following technical and organizational measures to protect your data:
- Encryption in transit: All data transmitted between your browser and our website is encrypted using SSL/TLS (HTTPS).
- Access controls: Access to personal data is restricted to authorized personnel who require it to perform their job functions, under strict confidentiality obligations.
- Secure hosting: Our website and data systems are hosted in secure environments with industry-standard firewall and intrusion detection protections.
- Payment security: Payment card data is handled exclusively by PCI-DSS compliant payment processors. We do not store full credit card numbers on our servers.
- SMS data handling: Opt-in consent records (including phone numbers and consent timestamps) are stored in secured systems with access restricted to authorized staff only.
- Regular security reviews: We periodically review and update our security practices to address evolving threats and vulnerabilities.
While we take reasonable precautions to protect your information, no security system is impenetrable. In the event of a data breach that affects your personal information, we will notify affected individuals as required by applicable law.
Section 08
Your Rights & Choices
Depending on your location and applicable law, you may have the following rights regarding your personal information. We honor these rights for all clients regardless of location.
Your Rights
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that inaccurate or incomplete personal information be corrected or updated.
- Deletion: Request that we delete your personal information, subject to any legal or contractual obligations that require us to retain it.
- Opt out of marketing emails: Click the "Unsubscribe" link in any marketing email, or contact us directly. You will continue to receive essential service-related messages about active bookings.
- Opt out of SMS messages: Reply STOP to any text message from Jackrabbit Limo, or contact us directly by phone.
- Object to processing: Object to certain uses of your personal information, including direct marketing.
- Data portability: Where technically feasible and legally required, request your data in a structured, machine-readable format.
- Withdraw consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
How to Exercise Your Rights
To exercise any of the above rights, please contact us by phone at (631) 600-7700 or through the contact form on jackrabbitlimo.com. We may need to verify your identity before processing your request. We will respond within 30 days of receiving a valid request.
📌 Quick Opt-Out Reference
Unsubscribe from marketing emails: Click "Unsubscribe" in any email footer.
Opt out of SMS texts: Reply STOP to any text message.
Update your contact info: Call us at (631) 600-7700 or email us via jackrabbitlimo.com.
Request data deletion: Contact us directly — we'll confirm within 30 days.
Section 09
Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this Policy, including to provide services, comply with legal and accounting obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it in accordance with our data-retention practices.
SMS opt-in consent records are retained for a minimum of five (5) years as required for TCPA compliance purposes.
Section 10
Children's Privacy
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to delete it.
Section 11
International Transfers
Jackrabbit Limo is based in the United States. If you are located outside the US, your information will be transferred to and processed in the US. For international bookings fulfilled through our global affiliate network, limited booking information may be shared with partner companies in your country or region, subject to appropriate data protection safeguards.
Section 12
Third-Party Links
Our website may contain links to third-party websites or services not controlled by Jackrabbit Limo. This Privacy Policy does not apply to those third-party sites. We are not responsible for their privacy practices and encourage you to review the privacy policies of any external sites you visit.
Section 13
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of our website or services after changes are posted constitutes your acceptance of the revised Policy.
Section 14
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out:
- Company: Jackrabbit Limo
- Phone: (631) 600-7700
- Website: jackrabbitlimo.com/contact
- Main Office: Southampton, New York
- Operating Hours: 24 hours a day, 7 days a week